American Highway Bourbon
Global country music superstar Brad Paisley launched “American Highway Bourbon” this month (Nov 2021), a whiskey aged in barrels stored in a 53-foot semi-trailer that followed his 2019 nationwide tour for 7,314 miles across 25 states, from coast to coast.
“Bourbon is like songwriting, it’s a blend of things coming together to make something incredible,” said Paisley. “These are really special barrels that saw more of the United States than most people I know.” (American Highway Bourbon)
The fluctuating climate of the barrels’ journey expanded and contracted their staves, imparting oak and char that cultivate the characteristics flavors of America’s native spirit. (American Highway Bourbon)
This well-traveled batch was then blended with three-year, 13-year, and 15-year-old Kentucky bourbons to create the final product. (American Highway Bourbon)
The next batch, to be released in 2022, was aged on the Rolling Rickhouse during Paisley’s 2021 tour. Paisley sums up the creative process that derived his bourbon: (American Highway Bourbon)
“It’s so similar to what goes into a great guitar. The right woods, the right craftsmanship, the right alchemy that makes this intangible, magical thing, and that’s what makes this so great to me.”
“American Highway’s” literal path-to-market wasn’t the only unique aspect of its creation:
Rather than just sourcing whiskey and lending a celebrity name to it, Paisley worked closely with award-winning bourbon distiller Bardstown Bourbon Company to create the final blend. (American Highway Bourbon)
Located in Bardstown, Kentucky the “Bourbon Capital of the World,” this modern bourbon distiller creates custom whiskey, bourbon, and rye for more than 30 different brand owners worldwide and has won critical acclaim for its releases.